A pair of our carbon market experts, Todd Carlton and Clay Craighton, say farmers and ranchers should look to capitalize on green practices before implementing them.

Regional Sales Manager Todd Carlton tells Brownfield Ag News that ag producers should take their time when looking at carbon programs, but do it before making changes to farming practices, stressing the value of additionality.

Agronomist Clay Craighton talks about how growers shouldn’t self-disqualify.

Listen now to the interview below.